Your Commercial Growth
& GTM Partner
Closing the gap between strategy and execution to drive commercial growth
Why Proximity Group exists
We've spent decades watching market entry and development efforts face numerous challenges. Not from lack of ambition, or bad strategy, or poor product. The gap between insight and execution.
Companies commission research. They hire consultants. They build elaborate go-to-market plans. Then they struggle to translate all that thinking into commercial traction.
Proximity was founded to bridge that gap. We bring strategic clarity and hands-on execution together. One without the other is just expensive overhead.
Our team has been on both sides: building commercial functions inside organizations and advising from the outside. That dual perspective shapes everything we do.
Proximity reflects what we do: reduce the distance between organizations and their markets. Between strategy and execution. Between ambition and reality.
We get close to the work, close to the customer, close to the commercial outcomes that matter.
What we believe
These aren't just values. They're operating principles that shape every engagement.
Outcomes over outputs
We measure success by commercial results, not deliverables. A beautiful strategy deck only matters if it drives action. First revenue from a new market is what success looks like.
Skin in the game
We don't just hand you recommendations. We stay in the work until results materialize.
Honest counsel
We tell you what you need to hear, not what you want to hear. If a market isn't right for you, we'll say so. If your approach needs to change, we'll explain why.
Built on shared discovery
Our approach starts with shared discovery. We aren't here to sell a service; we're here to see if our perspective can help unlock your next phase of growth. We build capability within your organization, and evolve together.
What makes us different
Our approach combines strategic rigor with commercial execution. We focus on building the systems and momentum required for long-term commercial success.
Strategy through execution
We bridge the gap between planning and activation. Driving implementation until measurable commercial results are realized.
Scalable infrastructure
We build the commercial systems and processes that move beyond short-term results to sustain long-term growth.
Structured GTM Frameworks
We provide a repeatable GTM framework, embedding the systems into your organization to ensure ongoing commercial clarity and momentum.
Market-led validation
We test assumptions against market reality and feedback through direct customer engagement and live revenue opportunities.
Beyond commercial strategy
Commercial success rarely depends on strategy alone. Scaling and growth often require capabilities beyond our core focus: marketing execution, talent acquisition, operational support. Rather than try to do everything ourselves, we work with an ecosystem of trusted specialists.
When an engagement calls for expertise beyond commercial strategy and activation, we bring in the right people and orchestrate solutions to meet client requirements.
Marketing & Demand Generation
For technology companies needing integrated marketing support alongside commercial activation.
AI & Commercial Automation
For organizations looking to integrate AI-driven insights and automation into sales and business development workflows.
Let's talk about your market
Whether you're entering a new geography, restructuring your commercial approach, or scaling what's already working, the first step is a conversation.